TOP 6 RISING TRENDS OF DIGITAL MARKETING 2018

Digital Marketing is an interactive marketing of products and services across various digital platforms to attain the rightful customers and transform them into clients, in a sustainable fashion.

It has changed a lot over the last few years. The paradigm has shifted towards some new trends and technologies to take care of our future needs. What got you to this point won't get you to where you want to be if you don’t innovate and cope up with the ever-changing demands in the market.

It is about providing information to the right people at the right time.

Let’s discuss some of the growing trends that you need to implement and keep an eye on, this year.

Live Videos

People today are more inclined towards streaming live videos and it is now seen as a powerful new tool for the marketing strategy too. It can give a heightened concept of interactivity to your campaigns and brand content. A great way to share your content in an interesting manner and engage more audience along the ride to make them feel they’re there too. If you still haven’t adopted this concept in your marketing strategy, now is the time for it.

Virtual Assistance

AI-powered live chatbots are the next big thing that is coming across the business world now. It is proving to be an extraordinarily popular technique through which customers can attain immediate responses to some basic repeatable questions. Companies are inclined towards embracing this technology to improve online customer services. With the help of chatbots, organizations can handle multiple tasks at the same time so that no customer has to wait. You can see various examples of chatbots now like ordering from your favorite restaurant, to book a ride, to find local theatres etc.

Content Marketing

How do you feel when you see an advertisement irrelevant to your business?

Providing content that adds value to your potential customer’s daily lives can help to convert them into your loyal customers. Generating meaningful and quality content is the basic need for any business to grow. It helps to retain a clearly defined audience and ultimately to drive profitable customer action.

Voice Search

Voice search is becoming more and more popular these days. We are entering into a phase where search will be dominated by voice. Search engine campaigns are being optimized by long-tail keywords to interact more and more with the users. More than half of the searches are done via voice search. Understanding what your users are exactly searching for is vital for your business to be a success.

Influencer Marketing

It is a marketing strategy that focuses on the individuals that have influence over potential customers rather than marketing directly on the large group of consumers. It has expanded exponentially over the years. Companies are using this to engage more and more audience for their businesses in a more authentic way. People trust and look for what other people have to say about which they are seeking information, they don’t trust everything they see and hear on a television or a radio. That’s why it has become a powerful and effective tool for marketing.

Automation Marketing

The technology of automation includes various tasks such as budgeting and planning, workflow and approvals etc and is about marketing at scale with multiple partners, many social networks and managing content and permissions. It has now become a talking point about any business optimization as it reduces human errors and optimizes your efforts wisely. It provides tools that gather data, through which it is easy to understand the users and their needs.

These were some of the growing trends of digital marketing to look up to which every Digital marketing Company should implement to sustain in the market and provide excellent services to the users.